There are many different industries and people on LinkedIn, but the ones you want to reach, the ones who are actively using this platform, have one primary thing in common:
“They all use Linked in because it fills a need in such a way that makes it worth actively spending their time on the platform and it’s not to just make them ‘look’ good.”
Let me tell you a little secret, people are not on LinkedIn because they desperately want to buy your products and services. The people you will get responses from are ones who need your solution so badly that they are willing to let it interrupt their regular LinkedIn habits. What you think about your products and services doesn’t matter, what they think DOES. Before you spend energy on LinkedIn, search your community, results, and heart to make sure that you can communicate the real value that gets people excited about you interrupting them. LinkedIn Marketing is worth it for you if your value is worth it for them.